Consultant profile
Michael Horlacher
About
Education and Training
Work Experience
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Born 1960
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German (native)
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English (fluent)
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1981-1983 apprenticeship Advertising specialist
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1983 -1987 Study
Economics & Social Sciences
University Stuttgart Hohenheim -
1991 Apprenticeship Aptitude Test
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1993 Certified Dialogue Marketing Specialist Sigfried Vögele Institut
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1990 -1994 Lecturer for Advertising
Sparkassenakademie Hannover -
1996 – 2010 Lecturer for Direct Marketing
VWA Stuttgart -
Certificates
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2010 Social Media
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2014 Neuromarketing
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2016 PIM Product Information Management
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2016 IBM Cloud Sales Professional
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2007 – 2018
Brand Ranger Consulting, Stuttgart
CEO & Owner -
2004 -2018
OgilvyOne, Frankfurt / Stuttgart
CEO -
2001-2004
wunderman, Stuttgart / Frankfurt
Managing Director -
1996 – 2001
energy Werbung, Stuttgart
CEO & Owner -
1994 -1996
Koldeweyh Direct, Ostfildern
CEO -
1987 -1994
Strategy Consultant Marketing / Advertising
Stuttgart / Düsseldorf
Industry Expertise
Professional Competence
Project Selection
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Advertising and Event industry
Retail
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Consumer & Luxury Goods
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Marketing
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Sales
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Digital Marketing
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Elaboration of functional and performance specifications with subsequent selection of PIM software.
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PIM (Product Information Management) consulting and implementation in the supplier industry and trade.
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Online shop consulting, selection and implementation (Shopware, Intellishop, Magento).
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Centralization of retail advertising activities with online platform nationally and internationally.
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Customer journey analysis and optimization.
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CRM consulting and implementation.
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Supplier selection, development of requirements catalogue, tender, selection.