Consultant profile

Michael Horlacher

About

Education and Training

Work Experience

  • Born 1960

  • German (native)

  • English (fluent)

  • 1981-1983 apprenticeship Advertising specialist

  • 1983 -1987 Study 
    Economics & Social Sciences
    University Stuttgart Hohenheim 

  • 1991 Apprenticeship Aptitude Test

  • 1993 Certified Dialogue Marketing Specialist Sigfried Vögele Institut

  • 1990 -1994 Lecturer for Advertising 
    Sparkassenakademie Hannover

  • 1996 – 2010 Lecturer for Direct Marketing  
    VWA Stuttgart

  • Certificates

    • 2010 Social Media

    • 2014 Neuromarketing

    • 2016 PIM Product Information Management

    • 2016 IBM Cloud Sales Professional

  • 2007 – 2018
    Brand Ranger Consulting, Stuttgart
    CEO & Owner

  • 2004 -2018
    OgilvyOne, Frankfurt / Stuttgart

    CEO

  • 2001-2004
    wunderman, Stuttgart / Frankfurt
    Managing Director

  • 1996 – 2001
    energy Werbung, Stuttgart
    CEO & Owner

  • 1994 -1996
    Koldeweyh Direct, Ostfildern
    CEO

  • 1987 -1994
    Strategy Consultant Marketing / Advertising
    Stuttgart / Düsseldorf

Industry Expertise

Professional Competence

Project Selection

  • Advertising and Event industry

    Retail

  • Consumer & Luxury Goods

  • Marketing

  • Sales

  • Digital Marketing

  • Elaboration of functional and performance specifications with subsequent selection of PIM software.  

  • PIM (Product Information Management) consulting and implementation in the supplier industry and trade.

  • Online shop consulting, selection and implementation (Shopware, Intellishop, Magento).

  • Centralization of retail advertising activities with online platform nationally and internationally.

  • Customer journey analysis and optimization.

  • CRM consulting and implementation.

  • Supplier selection, development of requirements catalogue, tender, selection.

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